Tom Devine was born in New York City and moved to Los Angeles at the age of eleven. He began his career at Robert Miles Runyan & Associates, working on corporate communication and identity projects. The Mead Annual Report Show, AR 100, Graphis, Print Casebook’s The Best in Annual Reports, et al, have recognized his work in annual report design.
Tom joined Getty Images in 1998, where he managed and supervised company photographers, creating photographic imagery used in traditional and digital media worldwide. In 2004 he joined biotechnology leader Amgen. As creative strategy manager he shaped and drove strategic creative direction for integrated communications across media, ensuring that creative solutions met business and communication objectives, brand standards, and regulatory requirements.
In addition to his practice work, Tom has been an instructor at Art Center College of Design and University of California, Los Angeles Extension. He is a member of AIGA.
Tom’s range of experience—as a senior designer, art director, creative director, consultant, client, and college instructor—gives him a holistic perspective on his work. He believes that success comes from both creative and critical thinking, progressive and practical ideas, design and business strategy, individual and group work.
Baker Brand Communications, Santa Monica, CA, 2007–2008
Design Director (contract assignment)
Amgen, Thousand Oaks, CA, 2004–2007
Creative Strategy Manager
Art Director/Designer
Freelance Design/Art Direction, Los Angeles, CA, 2000–2004
Getty Images, Los Angeles, CA, 1998–2000
Art Director/Editor
Baker Brand Communications, Santa Monica, CA, 1995–1998
Senior Designer/Supervisor
Project: Arena Pharmaceutical 2007 Annual Report 1
Role: Art Direction, Design
Challenge: Communicate that long-term strategy, rather than short-term events, consistently delivers scientific innovation and business value.
Solution: Expressed innovation as linear, manageable, and collaborative, revealing the people and process that delivers novel and selective drug candidates.
Agency: Baker Brand Communications
Project: Amgen Clinical Study Identity—OBSERVE-5 (Observational Safety Surveillance Study Utilizing ENBREL to Treat Psoriasis) 1
Role: Creative Direction
Challenge: Create identity for FDA mandated, 5-year study designed to identify serious adverse events of ENBREL.
Solution: Illustrated the concept of inquiry, combining a magnifying glass with the study’s duration to convey the long-term search for knowledge.
Partner: Hornall Anderson
Project: Tom Devine Self-Promotion E-mail Series 1 2 3 4 5
Role: Creative Direction, Art Direction, Design
Challenge: Promote freelance graphic design services.
Solution: Created interactive holiday greetings, achieving method for regular communications to existing and potential clients.
Agency: Tom Devine
Project: 2007 Amgen Trade Show—ENBREL at American Academy of Dermatology (AAD) 1
Role: Creative Direction, Art Direction
Challenge: Raise dermatologists awareness of the burden of psoriasis, both its emotional and social impact on patients’ lives.
Solution: Created audio experience with patient voice relating personal burden of psoriasis narrative, emphasizing the message that doctors must “hear as well as see.”
Partner: Hornall Anderson, Access TCA
“Tom is one of those rare individuals who can simultaneously reconcile strategic vision with creative execution while demonstrating a clear understanding of the business need. Tom possesses a passion for his work, and a dedication unmatched among his peers. He is an individual committed to identifying disciplined, creative and effective ways to do great work.”
Heidi Wright
Vice President, Account Supervisor
Cline Davis & Mann
“Tom is a highly strategic and creative thinker that is able to view a problem from all vantage points. I am impressed with his ability to understand and articulate a broad strategy and to develop clear objectives and solutions. He is passionate about his work and products that he believes in, and exhibits an amazing work ethic. I would highly recommend Tom if you are looking for a creative mind with a keen ability to address and provide solutions to meet complicated objectives.”
Jodi Harwell Hill
Director of Marketing Communications
Advanced Bionics
“Tom is fair-minded, considerate of his vendors, and a precise communicator. He thinks creatively and strategically, inviting input and feedback along the way. I always feel valued when I work for him. When we collaborate, good things happen!”
Robin Wallace
Owner
Viewfinder
“Tom was a great mentor to me in my early career at Getty Images. Not only did he encourage and nurture my growth within the company, his constant professionalism, attention to detail and creativity with respect to his own work provided an excellent example of quality to aspire to.”
Courtney Adamson
Creative Planning Manager
Getty Images
“Time after time I was impressed by Tom’s ability to analyze a client’s communication challenge and present creative, impactful, effective solutions that would be within budget and schedule. I always felt he had a rare combination of skills: he could analyze, manage and execute with equal strength.”
Rocket White
Vice President, Business Development
Baker Brand Communications
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